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III Pillar III · The App · Homes for Heroes UK

Stand To

A daily presence in every veteran's pocket - a calm check-in that catches a crisis early, and puts a real human on their six.

A working prototype today Not a concept Not a promise “No hero left behind”
02 The problem

A crisis hiding in plain sight.

The men and women who kept this country safe are sleeping on its streets - and struggling in silence.

6,000+
veterans estimated sleeping rough on any given night
1 in 10
UK rough sleepers has served in the armed forces
300k
veterans living with PTSD - many undiagnosed, many untreated
03 The gap

Good charities. Fragmented system. Reactive help.

No one offers a joined-up answer to housing, work, and daily mental health at once.

18mo
average wait for veteran-specific PTSD treatment
5 yrs+
government waiting lists for veteran housing
0
platforms joining housing, work & daily MH support
100%
reactive - help waits for the crisis, then responds
04 Our solution

Three interlocking pillars.

A joined-up answer to the causes of veteran homelessness - not its symptoms.

I

Housing

Veteran communities at a permanent 25% below market, with a pathway to ownership.

II

Training

Accredited retraining - CSCS, HGV, SIA, ILM, CompTIA - into real employment.

III

Stand To

A free daily companion that checks in on every veteran - and notices when a life is slipping.

This is what we built
05 Why the app matters

Catches the crisis early. Keeps a human in the loop.

  • ✓A 60-second daily ritual - Reveille (morning) & Stand Down (evening) - that never feels clinical.
  • ✓Light daily signals roll up into a veteran-visible mood trend and a risk status that quietly flags the team before a crisis.
  • ✓AI-assisted, human-led. The app never diagnoses - it detects risk-language, escalates on uncertainty, and routes to a trained human.
  • ✓Crisis help is always one tap away, from every screen - 999, Samaritans, Combat Stress.
06 What we've already built

Proof, not promises.

  • ✓A veteran app - daily check-in with a mood trend, Learn, Support, Give Back, a scannable Veterans Card QR, and per-veteran job matches.
  • ✓A Welfare Desk portal - RAG roster, caseload search, triage queue, live SLA countdowns, a persistent contact log & audit trail.
  • ✓An ethical gamification layer that keeps the check-in daily - without shaming a bad day.
  • ✓A full warm design system - Headspace calm, not clinical, not camo.
2
live surfaces running today - the veteran app and the team portal
6 / 6
app features from the business plan - all built or building
07 The safeguarding USP

Safe by design. Clinically informed. Safeguarding built in.

  • ✓Human-in-the-loop by design - the app routes risk to a trained person; it never auto-assesses.
  • ✓Clinically grounded escalation - RAG status, PHQ-9 / GAD-7, severity tiers (thresholds need clinical sign-off).
  • ✓UK GDPR Article 9 special-category consent - explicit, granular, withdrawable. A DPO from day one.
  • ✓Care Act 2014 safeguarding - named lead, defined referral threshold, full append-only audit.
Human-led, AI-assisted DPO from day one UK GDPR Art 9 Care Act 2014 Crisis help always one tap away
08 The demo flow

The live loop - one veteran, one signal, one human.

1
Danny opens Stand To at 8am, taps a low mood, types “didn't sleep, feel like a burden.”
2
The app responds with a calm message and a 2-minute reset - no score, no shame.
3
The phrase trips a SEV-1 flag (risk-language detection). Sarah's Welfare Desk queue lights up at the top - with a live SLA clock - ahead of everything else.
4
Sarah acknowledges, calls Danny the same day, logs the outcome. The loop closes.
09 Market & opportunity

A 2.4 million-strong population.

This is not a niche - and the architecture scales far beyond veterans.

2.4M
total UK veteran population
15 - 17k
transition out of service every year
45k
seek housing support in any given year
3.15M
app TAM - veterans + 750k family members
10 Roadmap

From beta to 400,000 users.

The app is on the critical path from quarter one - not a someday feature.

Q3 2026
Register CIO & subsidiaries. Secure Dorset land. Begin app build. Launch website.
Q4 2026
Submit Dorset planning. Launch fundraising. Brief the APPG on Veterans.
Q1 2027
First training cohort. Stand To beta. First corporate partners.
Q2 2027
App public launch. First families in supported housing.
2028+
App scales past 50,000 users - toward 400,000+ by Year 5. Voice & AI-assisted check-in on the roadmap.
11 The ask

£2.5M seed. £450k builds the app.

£450k
The app slice - iOS + Android + backend. The cheapest pillar to build, and the one that touches every veteran, every day.
  • Land acquisition (Somerset pilot)£1.20M
  • App development (iOS + Android + backend)£450k
  • Staffing (Year 1 team)£380k
  • Training facility fit-out (Dorset)£200k
  • Marketing, legal & regulatory£150k
  • Working capital reserve£120k
12 Why Bournemouth / BCP first

A real pilot, in a real place, with a willing partner.

  • ✓The app pilot region is Bournemouth / BCP - aligned with the Dorset housing pilot.
  • ✓BCP already has the scaffolding: Armed Forces Champions, HomeChoice preference, Op COURAGE South West.
  • ✓Local resources are real and verified - Op COURAGE, SSAFA Dorset, RBL Poole, Dorset Mind.
  • ✓One council, one caseload, one clean proof point - then a resource pack per region.
1
council, where all three pillars reinforce each other - Dorset / BCP
Verified
BCP & Dorset crisis lines, checked June 2026
13 Governance & trust

Built for trust and transparency.

  • ✓Heroes App Ltd - the technology arm behind Stand To, funded by sponsorship, under the Homes for Heroes UK CIO.
  • ✓A Board of Trustees of at least five, majority independent - veterans as decision-makers, not advisors.
  • ✓DPO from day one, UK GDPR, independent audit, opt-in location always.
  • ✓Annual Charity Commission reporting and full financial transparency.
★ Close

No hero left behind.

“Service doesn't end when they take off the uniform. Neither does our responsibility to them.”

  • ✓Homes they can own. Careers they can rely on. A daily presence that says you are not forgotten.
  • ✓The app is the thread through all three - for free, in every postcode, every day.
  • ✓We've built the proof. £2.5M to deploy it - £450k to ship the app.
Stand To · Homes for Heroes UK
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